Why I'm here....

Since I've always been quick with an opinion an old friend once lost and again found suggested that perhaps I should share with more people my commentary. Never being one to pass on a challenge I thought I'd give it a whirl.

Wednesday, February 25, 2009

How Stupid Does Coke Think It's Consumers Are?

Although I've always been an avid campaigner for people to save their Coke Rewards and I've used them for my niece and nephew and a couple of times for myself to get things, I'm starting to reconsider. A month ago I received an email from Coke stating they have heard our cries and they are giving us what we want. They are making it easier for us to get our coke rewards into the system and they have decided to remove the limit to the number of codes you can enter in a day. Before you could enter 10 codes of any denomination. Meaning either 3 point caps or 10 point cartons. So you could enter up to 10 per day and no more. That means if they were 3 point caps your max in a week was 210 points and if you entered all cartons at your max you could enter 700 points per week. So Coke did what it promised as far as removing the daily limit, but what the email didn't tell you is that they imposed a point limit for the week. Yep, they put their new system in and decided that 120 points is the max for the week and it resets every Monday at midnight. So instead of making things better for it's consumer as they stated they were doing - they made if worse. A Lot worse and almost to the point that it makes one wonder why bother. Maybe I should defect back to Pepsi. Ah, but Pepsi upsets my stomach, so there is the rub. I'm not a math wizard, but I can see that Coke didn't do anything but hurt it's consumers on their promotional gimmick in their favor. I wouldn't mind if they said for the sake of the fact that we're under an economical crunch we are having to impose a limit, but give me a break, doing it for us? I don't think so. Coke better wise up. It's consumers are not stupid and they don't really appreciate the lie. Just my opinion though. What is yours?

4 comments:

Joe said...

I can appreciate your frustration level; a couple of years ago, Apple had an iTunes and Pepsi thing going ... I waited until I wanted to enter mine all at once ... WRONG MOVE.

I agree, it's very frustrating and I cannot see their logic at all in this.

Sheila said...

I get there logic. It's based on cost. If you can only enter 120 points per week that means the max in a year is 6240 so the bigger prizes people are going to have to wait longer and work harder for. So those TV's and computers they list... the chances are they won't be giving too many of those away this year. Where before you could max at 36,400 for the year and the 19 in HDTV is 21,000. What I don't get is their dis-honesty or thinking the consumer will be too stupid to realize it.

Ritchie said...

The corporate pencil pushing genius strikes again!

ida said...

you sure they arent owned by usps? he we are in an economy fit and usps are taking away blue mail boxes on the corner to make it easier to mail first class mail. and then they change the rules for companys sending out standard mail and 2nd class. ummmmm sounds like everyone is downsizing america out of being america. pretty soon living in the middle east will look pretty good.....notice alot of mexicans are running back across the border and us farmers have set up farms in mexico over 2 years ago......oh yes, america the future 3rd world nation.