Why I'm here....

Since I've always been quick with an opinion an old friend once lost and again found suggested that perhaps I should share with more people my commentary. Never being one to pass on a challenge I thought I'd give it a whirl.

Sunday, December 28, 2008

New Look For Diet Pepsi Falls Flat!

Tonight on my lunch break I made a run to Kroger's because they have their bottled pop on sale. I usually take a couple of bottles to work because it's cheaper than buying it out of the machine. I actually thought the coke was on sale and would have preferred the Diet Coke because it's easier on my stomach, but when I got there I found Diet Pepsi is actually what they have on sale four six pack of 24 oz bottles for eleven dollars through Wednesday. In looking for my Diet Pepsi to buy I almost didn't recognize it. The new bottle as you see above is nothing like the old one. It seems that Pepsi has a new look. One that almost makes me want to toss my cookies. I understand their thought process was to go back to basics and to make the moon like circle seem as if it is a face with a smile. They figure simple is better. I think they figured wrong. I hate this new look and found myself wondering if I really wanted to spend money on what I thought was a hideous looking bottle. Then I thought don't be silly it's the taste that matters not the look. I wonder how many people will turn it down for looks though. I also wonder if it is just me or if others think this is absolutely ugly. I also found myself wondering what went through the minds of the people who came up with it and with the people who looked at it and thought it was a good idea. Either way, I hate it! What do you think? Good or bad?

PS... These pictures of the bottles look a lot better than the actual bottles do.. just so you can brace yourself when you see them in the stores.

4 comments:

joe said...

You are not alone - Pepsi has been getting a lot of (bad) press over this, but they claim with the soda market dropping considerably lately, drastic changes had to be made. They're changing the logo on all products, rolling out the new Mt Dew logo last, and even though people are giving it a thumbs down, I think Pepsi is just glad people are talking about them.

Since I work with logos and brand on a daily basis, I think changing these things is not always a good idea ... you made some good points in this posting!

Sheila said...

I know they say any publicity is better than none at all. I don't know that I agree with that either though. As for having to do something because the beverage industry is hurting, I don't see how making it ugly to look at is going to help. My guess is someone thought it would be cutting edge and modern. They should have hired you. It might have stood a chance then. LOL.... Thanks

ida said...

you know what logo i thought it was at first. obama. now i love my obama. dont get me wrong. but it almost looks like one. the colors are just reversed. by the way i do love the new logo. but, then i do love obama too. he is my little sexy president. lol

Ritchie said...

Just remember, the person who thought this new look up is getting paid big bucks!!! And the people who approved it are getting even bigger bucks!! As long as they don't change the taste I am good. I like Pepsi more than coke, but will drink either one.